Broadcasters worry about 'Zero TV' homes


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Broadcasters worry about 'Zero TV' homes

Postby polevaultpower » Sun Apr 07, 2013 2:53 pm

We are a zero TV home and lots of my peers are as well.

http://www.komonews.com/news/tech/Broad ... 41201.html

Last month, the Nielsen Co. started labeling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007.
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Re: Broadcasters worry about 'Zero TV' homes

Postby Daisy » Sun Apr 07, 2013 3:03 pm

How do they define no TV? There are plenty of broadcasts available on a computer.
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Re: Broadcasters worry about 'Zero TV' homes

Postby 18.99s » Mon Apr 08, 2013 9:59 am

And there are TVs which are not used for watching broadcasts, they're only for watching DVDs or Blu-Rays.
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Re: Broadcasters worry about 'Zero TV' homes

Postby Marlow » Mon Apr 08, 2013 10:26 am

I have almost completely forsaken watching TV when it's 'on'. I DVR everything and watch it at MY convenience.
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Re: Broadcasters worry about 'Zero TV' homes

Postby polevaultpower » Tue Apr 09, 2013 9:13 am

No one read the article? Zero TV means not watching TV over the air or via cable/satellite. We have a TV, use it for DVDs. We watch a few shows online. We fit their definition of zero TV.
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Re: Broadcasters worry about 'Zero TV' homes

Postby Marlow » Tue Apr 09, 2013 9:59 am

polevaultpower wrote:No one read the article? Zero TV means not watching TV over the air or via cable/satellite. We have a TV, use it for DVDs. We watch a few shows online. We fit their definition of zero TV.

If 'zero TV' means you CAN watch current shows on your computer, then most of the 18-22s do that now anyway. Seems like a pointless term, because people are DEFINITELY watching current TV shows, just not on an 'antiquated' device like a (gasp!) televison, 60" screen notwithstanding (the big screen is only there to stream your laptop onto!).
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Re: Broadcasters worry about 'Zero TV' homes

Postby polevaultpower » Tue Apr 09, 2013 11:56 am

Marlow wrote:If 'zero TV' means you CAN watch current shows on your computer, then most of the 18-22s do that now anyway. Seems like a pointless term, because people are DEFINITELY watching current TV shows, just not on an 'antiquated' device like a (gasp!) televison, 60" screen notwithstanding (the big screen is only there to stream your laptop onto!).


It's a crucial difference to broadcasters because the advertising and revenue models are different.
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Re: Broadcasters worry about 'Zero TV' homes

Postby Friar » Tue Apr 09, 2013 12:02 pm

I'm watching no over-air weekly entertainment shows at this time. Done. I'm pretty much a DVD person.
I did see some SNL during the winter but not a regular. No longer watch a late-night talk show or view a net' newscast. I watch no Sun morning political shows, no Today,GMA,CBS.

You'd think cable is more or less a requirement but I could dump it. It's kind of amazing how much the Red Sox alone bail out the Cable,radio,newspaper industries. I don't know where they'd be without RS. How bad are things? Boston's only commercial FM talk (non-sports) station folded (music).
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Re: Broadcasters worry about 'Zero TV' homes

Postby polevaultpower » Tue Apr 09, 2013 10:46 pm

Friar wrote: How bad are things? Boston's only commercial FM talk (non-sports) station folded (music).


I actually listen to a ton of local talk radio. I stream it online at home and listen over the air in the car.
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Re: Broadcasters worry about 'Zero TV' homes

Postby Marlow » Wed Apr 10, 2013 3:54 am

polevaultpower wrote:It's a crucial difference to broadcasters because the advertising and revenue models are different.

Indeed, but the term is ludicrous, since they ARE watching current TV shows.
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