USATF's SMART Goals for 2013


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USATF's SMART Goals for 2013

Postby Marlow » Fri Dec 14, 2012 1:35 pm

link on front page - SMART = Specific, Measurable, Attainable, Realistic and Timely.

Essentially they are

1. increase membership count by 20%
2. generate $1M in new revenue each year for the next five years
3. identify ways to make existing operations more efficient
4. identify partners to engage in efforts for direct promotion of events.
5. enhance our popular engagement through 15% gate increase at our events over comparable 2011 events, increasing TV ratings by 20 percent and increasing social media by 50 percent.
6. develop a comprehensive event strategy that includes, rather than segments off, youth, LDR, masters, and administrative events. These events can and should at least break even, or even be profitable.
7. establish short and long term goals for operating reserves, with a 5-year goal of having nine months of operating reserves
8. Raising $20 million over the next five year to form an endowment
9. re-energize our relationship with the USA Track & Field Foundation and collaborate to advance our mutual goals.

I would like to see something more specific about Training Centers, supporting post-grad OD athletes, developing a comprehensive domestic elite meet cooperative, i.e., addressing more the needs of the elite athletes.
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Re: USATF's SMART Goals for 2013

Postby meninblack » Fri Dec 14, 2012 2:06 pm

Marlow wrote:link on front page - SMART = Specific, Measurable, Attainable, Realistic and Timely.


Well I hope their compensation and/or job security is tried to the attainment of these goals like it is in corporate America.
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Re: USATF's SMART Goals for 2013

Postby bushop » Fri Dec 14, 2012 4:41 pm

Marlow wrote:I would like to see something more specific about Training Centers, supporting post-grad OD athletes, developing a comprehensive domestic elite meet cooperative, i.e., addressing more the needs of the elite athletes.

Agreed. But that would put money in the hands of athletes and coaches, not the USATF hierarchy... which is a key component of USATF's mission statement.
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Re: USATF's SMART Goals for 2013

Postby donley2 » Sat Dec 15, 2012 10:22 am

meninblack wrote:
Marlow wrote:link on front page - SMART = Specific, Measurable, Attainable, Realistic and Timely.


Well I hope their compensation and/or job security is tried to the attainment of these goals like it is in corporate America.


Not sure what to make of the fact they are borrowing some corporate jargon of the day. Slightly off topic anyone ever see those jargon bingo cards that were designed to use during long boring meetings?
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