After its trademark application for the name of track star Liu Xiang was rejected, sportswear giant Nike has filed a civil suit against the Trademark Appeal Board of the State Administration for Industry and Commerce, the Shanghai Evening Post reported.
At a hearing in Beijing No 1 Intermediate People's Court on Nov 27, attorneys for the appeal board said Nike's application was denied because a similar trademark using the Chinese characters for Liu Xiang Pai was registered by a Shanghai clothing company 26 years ago.
I am glad to see that the Chinese courts have told Nike to shove it in regards to their trying to capture exclusive rights to the name "LIU XIANG".
Liu Xiang is a great athlete and fully deserving of all the commercial spin-offs he is able to generate from his success. However, because of the relatively small number of names used in China there are thousands of people in China with the exact same name "LIU XIANG".
And for Nike to be able to claim they have exclusive rights to a person's name is just not on. And so good on the Chinese courts for telling Nike to shove it.