I don't know . . . I bet it was a woman who came up with their great bumper sticker:
"Save the ta-tas"
Raising awareness (and money) for this cause can be more than just wearing pink. Imagination (and a good sense of humor) can't be a bad thing. I don't know that anything in that video was offensive (but then again, I am not one. My wife, however, did not disapprove of it (bumper sticker)).