The M channelhttp://www.wltx.com/news/watercooler/ar ... ench-Fries
"It is a vision that is more than television," more than the "passive relationship" that viewers have with gas station or supermarket TV feeds, said Edmondson, who comes from a venture-capital background.
The M channel is akin to a broadcast network with its own news, entertainment and sportscasts localized for cities and even neighborhoods, he said. But there's more: It will supersize the experience by directing viewers online for shopping or other opportunities.
Get details on a featured electronic toy or be among the first to download a music video discovered via M Channel. Want to get close to artists you heard on your coffee break? Enter to win backstage concert passes or maybe lunch with them (just a guess, but the location may not be optional).