Big mistake. Among other things, remember the dictum "electrons are free," which means that people have the freedom to ramble on a little on-line, not constrained by paper cost or fitting copy into an x by x box.
And they don't have to meet (not so much at least) the preceonceived prejudices of the editorial board and can write what they find interesting.
The movie and food columns in my local rag are fabulously well served by having their main people blogging in addition to the limited ink they get. And their best sports columnist (irreverence unlimited) appears only in the online version.
So, you wanna be called worse? LUDDITE! LUDDITE!