Of course Marlow is right in pointing out that I am among probabaly only a half-dozen people on earth offended by the commercial!
Normal folks don't know the HJ from the PV and aren't even embarrassed by their ignorance! And when you talk terms like straddle and flop you get nothing but blank stares... Brumel? 99.999% of the world population would not recognize the name. Fosbury is more familiar to some but if you asked anything specific about him, it's like Jay Walking with Leno time.
And Marlow is also right that the ad is succinct and makes a simple point clearly, especially with the overlay of trajectories and angles and notations which marknhj correctly notes reflect the flop's efficiency and superior physics. So just as Fosbury's science changed the HJ world, so does Mazda's science change the automotive universe
The implication is that Fosbury and his OSU coaches sat down and figured out all the math and logistical elements of jumping waaaay better than those backward Soviets, then said Eureka! The let's tell Dick to jump with a back layout. Anyone think the flop was deliberately created in that manner?
But yeah I know that is just the nature of advertising. And the exposure - HJ on national TV spots - is great! In fact, Fosbury has been much more influential in track than Mazda has been in technology. Mazda's revolutionary auto innovation came about the same time as the flop revolution in HJing, it was the Wankel rotary engine. How many flop jumpers drive Wankel powered cars to the meet?
As for Fosbury collecting $ for the ad, didn't he have eligibility left at Oregon State?
Clearly whatever money is generated should be going to the NCAA since student-athletes are indentured servants to that organization.
Anyway, the whole thing just rubbed me wrong because Brumel is shown as the image of failure. Cranky old men are entitled to stew in their juices from time to time. And we are also entitled to our (absolutely correct) view that straddle jumping is much more visually pleasing than watching a bar clearance that most resembles a drunk falling backwards off a barstool!!!