USATF Hires Marketing Guru


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USATF Hires Marketing Guru

Postby gh » Tue Jun 03, 2003 7:02 am

Jackovic joins USATF as Director of Development



INDIANAPOLIS – USA Track & Field (USATF), the national governing body for track and field, long-distance running and race walking, announces the hiring of Tom Jackovic as Director of Development.



Jackovic will create and implement a strategic plan for fundraising at USA Track & Field, including a major capital campaign to develop and retain donors who support USATF and the USA Track & Field Foundation. He will oversee the annual giving program that ended its inaugural campaign with nearly $200,000 in gifts and pledges.



Most recently the Regional Director of Development for Washington University in St. Louis, Jackovic has directed fund-raising and developmental strategies in the athletic arena since 1992. Prior to his position at Washington University, Jackovic was Regional Director of Development for the U.S. Olympic Committee from 2000-2002. His work history also includes athletic fundraising positions at Penn State University and the University of Buffalo. A 1988 graduate of Penn State with a management degree, Jackovic earned his MBA from the Katz/ University of Pittsburgh Graduate School of Business in 1990.



Jackovic’s hiring marks a targeted effort by USA Track & Field to strengthen the financial position of the sport in the United States by tapping into broad-based, grassroots and corporate support for track and field.



“Tom’s extensive experience in fundraising and gift management makes him an ideal person to fit this newly defined job at USA Track & Field,” said USATF CEO Craig A. Masback. “It is USATF’s duty to do much more than field Olympic teams. Strengthening the financial base from which track and field, long-distance running and race walking can grow is critical to ensuring that the positive effects of our sport can reach throughout the United States. Track and field has so much to give, including fighting childhood obesity and maintaining a healthy lifestyle for adults. Tom’s work will help the sport to achieve a more far-reaching, positive affect nationwide.”



Jackovic’s hiring comes after five years of rapid sponsorship growth by USA Track & Field. Since Masback joined USATF in 1997, the organization’s sponsor revenues have quadrupled, and its budget has doubled, growing from $7 million in 1997 to $14 million in 2003. Jackovic will be charged with expanding the organization’s growth to gifts and other donations. USA Track & Field serves the World’s #1 Track & Field Team, with nearly 300 Olympic gold medals won to date; the country’s #1 participatory junior high and high school sports; thousands of coaches and officials; and 30 million Americans who call themselves runners.



USA Track & Field announced the formation of the USA Track & Field Foundation in December, 2002, as a vehicle to solicit donations and award grants to programs that enhance lives and better communities through track & field, long distance running and race walking programs. Further information about the Foundation is available at www.usatf.org/foundation.



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Re: USATF Hires Marketing Guru

Postby Guest » Tue Jun 03, 2003 7:22 am

Does any one have statistics for numbers competing at the high school level in the USA?

And how these numbers compare over time?

Getting a kid to compete increases the likelihood to remain a t&f fan into adulthood.
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Re: USATF Hires Marketing Guru

Postby jsquire » Tue Jun 03, 2003 10:36 am

NFHS website says 494,022 boys and 415,677 girls competed in high school track last year. These are up by more than 10,000 from two years before that, but it doesn't have numbers from prior years. Only football and basketball have higher participation numbers.
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Re: USATF Hires Marketing Guru

Postby Guest » Tue Jun 03, 2003 12:34 pm

>NFHS website says 494,022 boys and 415,677 girls
>competed in high school track last year. These
>are up by more than 10,000 from two years before
>that, but it doesn't have numbers from prior
>years. Only football and basketball have higher
>participation numbers.>

and 11 of those boys and girls will go on to become track fans into adulthood.
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Re: USATF Hires Marketing Guru

Postby Guest » Tue Jun 03, 2003 12:48 pm

>>NFHS website says 494,022 boys and 415,677
>girls
>competed in high school track last year.
>These
>are up by more than 10,000 from two
>years before
>that, but it doesn't have numbers
>from prior
>years. Only football and
>basketball have higher
>participation
>numbers.>

and 11 of those boys and girls will
>go on to become track fans into adulthood.

That's approximantely right. I love how USATF claims all these numbers to show how popular the sport is. Another great one is the claim that there are 30 million runners in the U.S. They must be counting every person who occasionally jogs around the block.
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Re: USATF Hires Marketing Guru

Postby blacklily » Tue Jun 03, 2003 9:14 pm

The title thread is a misnomer. There IS a difference between development & marketing, although there is a connection.

>Field Foundation. He will oversee the annual
>giving program that ended its inaugural campaign
>with nearly $200,000 in gifts and pledges.

Surprised (then again, not) that it's only $200,000. Organizations with significantly smaller budgets than USATF generate more individual gifts. Bill Cosby, Katherine Loker (who funded USC's renovated track facility) should be major donors here. Hopefully Jackovic will make sure it happens. I get maybe one or two USATF mailings a year. Other groups send me stuff monthly or at least quarterly. USATF must be more aggressive in maintaining ties to its membership, which would help boost the gifts total (e.g., encourage members to include it in their wills, donate stocks, you know the deal).

Jackovic’s hiring comes
>after five years of rapid sponsorship growth by
>USA Track & Field. Since Masback joined USATF in
>1997, the organization’s sponsor revenues have
>quadrupled, and its budget has doubled, growing
>from $7 million in 1997 to $14 million in 2003.
>Jackovic will be charged with expanding the
>organization’s growth to gifts and other
>donations. USA Track & Field serves the World’s
>#1 Track & Field Team, with nearly 300 Olympic
>gold medals won to date; the country’s #1
>participatory junior high and high school sports;
>thousands of coaches and officials; and 30
>million Americans who call themselves
>runners.

Media releases should be FACTUAL. The 2002 National Federation of State High School Associations survey shows that by far football has the highest participation rate among high school boys, followed by basketball & track & field. Among high school girls, it's basketball first...track & field is a close second.

Great that sponsor revenues have quadrupled, the budget has doubled. USATF is on the right track here...
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Re: USATF Hires Marketing Guru

Postby luv2run » Wed Jun 04, 2003 1:15 pm

Jackovic’s
>hiring comes
>after five years of rapid
>sponsorship growth by
>USA Track & Field. Since
>Masback joined USATF in
>1997, the
>organization’s sponsor revenues
>have
>quadrupled, and its budget has doubled,
>growing
>from $7 million in 1997 to $14 million
>in 2003.
>Jackovic will be charged with
>expanding the
>organization’s growth to gifts
>and other
>donations. USA Track & Field serves
>the World’s
>#1 Track & Field Team, with nearly
>300 Olympic
>gold medals won to date; the
>country’s #1
>participatory junior high and high
>school sports;
>thousands of coaches and
>officials; and 30
>million Americans who call
>themselves
>runners.

Media releases should be
>FACTUAL. The 2002 National Federation of State
>High School Associations survey shows that by far
>football has the highest participation rate
>among high school boys, followed by basketball &
>track & field. Among high school girls, it's
>basketball first...track & field is a close
>second.


What if you combine boys and girls? I am betting the combined number exceeds any sport and that is how the release is worded.

Great that sponsor revenues have
>quadrupled, the budget has doubled. USATF is on
>the right track here...
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