One of the reasons why track and field gets a lot of negative press is because the media take great pleasure in seeing the moralistic take a fall.
Track and field has relatively stringent drug testing, automatic computerized timing, reaction sensors on our starting blocks, wind guages. We are so trying to be perfect. Years ago, TF was an noble "amateur" sport, above all the riff-raff who get paid to play. We toil to perfect our craft and we wouldn't think of being paid, we do it for the love of the sport.
Other sports do not have as stringent of drug policies. If they somehow fail a test, the media usually whips right through it, and moves on. Their expectations, moralistically of those sports are low, so drug testing is not the lead story with those sports.
In the world of sports entertainment, TF has become too complex for the average person to handle. Problem is, for those that might become interested, if exposed to it, do not get any looks at it because the media chooses not to cover it well.
If the goal is better coverage, then meets would have to have fewer events, and move much more quickly.
Drug testing: now that's an issue! Can't do it justice at 5:50 a.m.!