They did everything they could to get Letterman involved as things simply did not pan out with this support for trying to help save the program.
There is some great discussion on another board which I recommend you all read (link below) from the conference which talks about the recent cuts at Ball State, including:
"This decision was strictly the result of financial mismanagement of previous ADs and our university's stubborn adherence to an advertising ban in athletic facilities until last year."
"If you want to blame something, blame the public. They're the ones that die for football and couldn't give a rat's patootie about field hockey and swimming. Asking every university in America to try and blaze new trails into public entertainment by sinking millions into unmarketable sports isn't a very realistic solution."
"Only men's football and men's b-ball have much of a direct impact in this area, so I think it's a tad short-sighted to compare the profitability of football with that of an non-revenue sport. Their value to the individual student-athlete may be the same, but the value to the University probably isn't."
http://www.ncaabbs.com/forums/mac/invis ... =1&t=4785&